As of March 21, 2025, there is no public information indicating that the Dallas Cowboys Cheerleaders (DCC) are planning to hire a new coach. The team continues under the leadership of Kelli Finglass, who has served as the director for over three decades.
Kelli Finglass’s Tenure with the DCC
Kelli Finglass joined the Dallas Cowboys Cheerleaders in 1984 as a member of the squad and transitioned to the role of director in 1991. Under her guidance, the DCC has evolved into an internationally recognized brand, known for its high standards and captivating performances. Finglass’s leadership has been instrumental in maintaining the squad’s elite status and expanding its global reach.
Transition from CMT to Netflix
In 2024, the DCC concluded its 16-season run of “Dallas Cowboys Cheerleaders: Making the Team” on CMT. The series was celebrated for providing an inside look into the rigorous audition and training processes of the squad. Finglass expressed gratitude for the show’s success, noting its significant impact on the DCC’s global presence.
Following this, the DCC partnered with Netflix to produce “America’s Sweethearts: Dallas Cowboys Cheerleaders,” a seven-episode docuseries that premiered in 2024. The series offered viewers unprecedented access to the lives of the cheerleaders, highlighting their dedication, challenges, and personal stories both on and off the field.
Continued Excellence and Global Recognition
The DCC’s commitment to excellence has garnered them a dedicated fan base worldwide. Their performances, particularly the iconic “Thunderstruck” routine, have left an indelible mark on audiences. The squad’s influence extends beyond the field, with appearances in various media and collaborations with organizations like the USO, where they visited military bases across South Korea in February 2024.
Looking Ahead
As of now, there is no indication of changes in the coaching staff of the Dallas Cowboys Cheerleaders. The squad remains under the expert direction of Kelli Finglass, who continues to uphold the traditions and high standards that have defined the DCC for decades. Fans can anticipate more engaging content and performances from the team in the future, as they continue to inspire and entertain audiences globally.
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