Cowboys Cheerleaders Kelli finglass set to retire

As of March 2025, Kelli Finglass continues to serve as the Director of the Dallas Cowboys Cheerleaders (DCC), a position she has held since 1991. There have been no official announcements regarding her retirement. Finglass’s tenure with the DCC began as a cheerleader in 1984, and she has played a pivotal role in elevating the squad’s prominence both nationally and internationally.

Under Finglass’s leadership, the DCC transformed into a highly visible organization, known for its elite dancers and iconic uniforms. She has been instrumental in introducing initiatives such as swimsuit calendars, merchandise sales, and the long-running television series “Dallas Cowboys Cheerleaders: Making the Team,” which aired on CMT for 16 seasons. The series provided viewers with an inside look into the rigorous audition and training processes of the cheerleaders.

In 2024, the DCC partnered with Netflix for a new docuseries titled “America’s Sweethearts: Dallas Cowboys Cheerleaders.” This series offered a more intimate portrayal of the cheerleaders’ experiences, focusing on their personal lives and the challenges they face both on and off the field. Finglass’s commitment to maintaining high standards while also showcasing the human side of the squad was evident in this production.

Despite the intense training and performance schedules, concerns have been raised about the compensation and working conditions of the cheerleaders. The docuseries shed light on the modest pay, with reports indicating earnings of approximately $15 to $20 per hour, equating to about $75,000 annually for those who cheer full-time. This revelation sparked discussions among fans and the general public, leading to increased awareness and calls for improved待遇.

In addition to her professional achievements, Finglass has faced personal challenges, including the profound grief of losing her son. She shared the heartbreaking news with the public, allowing fans and supporters to join her in mourning this profound loss.

While fans have speculated about potential successors to Finglass and choreographer Judy Trammell, there have been no indications that either is planning to retire in the near future. Discussions among fans often suggest individuals like Kashara, a former DCC, as potential candidates to fill their roles. However, these remain speculative, and Finglass’s dedication to the organization suggests she will continue in her role for the foreseeable future.

In summary, Kelli Finglass remains a central figure in the world of professional cheerleading, continually influencing the DCC’s direction and public perception. Her leadership has not only maintained the squad’s esteemed reputation but has also addressed contemporary issues surrounding the well-being and recognition of cheerleaders.